It’s critical to price your property accurately—right out of the gate.
Properties priced within market range generate more showings and offers sooner—and sell in a shorter period of time. Conversely, properties priced too high take longer to sell and with more difficulty. A comparative market analysis of recent sales can give us a good indication of how to position your listing in terms of price.
Time is money
Among their most common questions, buyers and their agents often ask:
- How long has it been on the market?
- Have you received any offers?
- How is the seller handling offers?
The quicker we get your listing under contract with a buyer, the higher the price you should expect. More days on market translates to fewer buyer tours of your property, often less qualified buyers down the line—and less leverage for you.
Make the best use of your time on market
Even after we’ve priced your property, the market may determine that it’s not priced to move. In that case, we will discuss a timely price adjustment to engage buyer interest.
There’s rarely a “needle in the haystack” buyer
Even if you get that one buyer who wants to pay higher than market value for your place, they may not be able to secure a loan because their bank will likely reject the price upon appraisal. Appraised value will certainly matter to you, unless your buyer has no financing contingency or is paying entirely with cash.
