Pricing Low to Go High

Sometimes it’s wise to price low in order to go high. When we dropped the listing price from $445K to $425K, the home sold for $475K. Over the past five years, Boston area real estate has been in steep demand, with unprecedented competition among homebuyers and continuous increases in home values. In sought-after locations like […] Read More

Is It a Buyer’s or Seller’s Market? How to Tell

A common question I am asked is about whether it’s a buyer’s or seller’s market. People want to know because they understand that can shift leverage and risk during a real estate transaction. Who has more leverage can vary by season or year—or even by location—but it’s often strongly influenced by larger market factors: interest rates […] Read More