Pricing Low to Go High

Sometimes it’s wise to price low in order to go high. When we dropped the listing price from $445K to $425K, the home sold for $475K. Over the past five years, Boston area real estate has been in steep demand, with unprecedented competition among homebuyers and continuous increases in home values. In sought-after locations like […] Read More

Smart Pricing Strategy

It’s critical to price your property accurately—right out of the gate. Properties priced within market range generate more showings and offers sooner—and sell in a shorter period of time. Conversely, properties priced too high take longer to sell and with more difficulty. A comparative market analysis of recent sales can give us a good indication of […] Read More