Put Relationships at the Center of Your Strategy

The Boston area markets, from the South End to the suburbs, are fast-paced. And they continuously break new ground on prices—and on the risk-taking required of competing buyers to get a deal done. I am unmistakably competitive and, as I often say to both my seller and buyer clients, I play to win. I’m guided […] Read More

Why I Don’t Use the Term “Bidding War”

Google “bidding war” and you’ll find over half the search results reference residential real estate. It conjures up images of an intense, competitive back-and-forth with escalating prices each party is willing to make to win the house at any cost. I understand a buyer’s reluctance to enter into a bidding war. I don’t use the […] Read More

Smart Pricing Strategy

It’s critical to price your property accurately—right out of the gate. Properties priced within market range generate more showings and offers sooner—and sell in a shorter period of time. Conversely, properties priced too high take longer to sell and with more difficulty. A comparative market analysis of recent sales can give us a good indication of […] Read More

“Strategy helped us get our home”

Cara and her husband Chris wanted a more permanent home to raise their daughter in Jamaica Plain. “Melony really helped us (a) understand that there was strategy [to buying a home], and (b) helped us come up with a really excellent strategy that we were happy with and could sleep with at night.” “I came […] Read More

Your Buyers Meeting

Once you’ve prepped for your buyers meeting, we’ll meet in person and cover the following (allow two hours): What’s your key need? What’s making you need or want to buy right now? What happens in the next five to ten years? In order to win your priorities in a vibrant home sale market like many […] Read More