Sell or Rent Out Your Home?

When a homeowner needs to move, most assume they will be selling their house. When I meet with clients during a seller’s meeting, we explore their priorities and the range of options for their situation. Part of that picture may include renting their home—either temporarily or long term—whether they’re moving nearby or relocating out of […] Read More

Pricing Low to Go High

Sometimes it’s wise to price low in order to go high. When we dropped the listing price from $445K to $425K, the home sold for $475K. Over the past five years, Boston area real estate has been in steep demand, with unprecedented competition among homebuyers and continuous increases in home values. In sought-after locations like […] Read More

Is It a Buyer’s or Seller’s Market? How to Tell

A common question I am asked is about whether it’s a buyer’s or seller’s market. People want to know because they understand that can shift leverage and risk during a real estate transaction. Who has more leverage can vary by season or year—or even by location—but it’s often strongly influenced by larger market factors: interest rates […] Read More

Thinking about Selling?

Selling real estate can be a complex project. Thank you for considering my services. I’m eager to talk with you about how I can serve you with distinction. Your needs drive the process The following details will shape the marketing and pricing strategy I ultimately recommend: When do you need to move? Do you have […] Read More

Typical Home Sale Expenses in Massachusetts

What does it cost to sell your home? Some expenses will vary, such as repairs and improvements—either before coming to market or as a result of negotiations with your chosen buyer. There are other standard expenses related to your sale that you can expect: Brokerage commission Brokerage commission is the fee you’ll pay to the real estate […] Read More

Matchmaking in a Secret Garden

I love when we get to do matchmaking. My colleague Jay and I were preparing to bring this listing to market, when an out-of-state buyer of mine came into the picture: a retired couple from Vermont relocating to be near their grandchildren. As they pondered their transition from rural Vermont farm life back to the […] Read More

Think Smart about Security for Your Open House

Security is a critical yet often overlooked aspect of preparing for an open house. While the vast majority of guests touring an open house are coming just to see your home, don’t discount the possibility that someone may come with other intentions. Protect your valuables Before open house—and even before your photo session—remove items of […] Read More

Home Appraisal: What If It Comes in Low?

Most sellers want as much as they can get for their property, but that doesn’t come without risks. Unless a buyer is purchasing entirely in cash, a seller should evaluate an offer price for its ability to match or exceed a potential appraised value. In a seller’s market, competing buyers’ offer prices are likely to […] Read More

Where to Donate Items

Seller’s often ask about staging their home to sell. While that may be necessary, often simply editing a space will suffice. Accomplish a good portion of your editing by donating items you don’t want that have accumulated over the years. Double bonus: you’ll have less to sort through when packing to move. There are many […] Read More

Staging Your Home to Tell a Story

When presenting your property to the market, your goal is to attract serious buyers to cross the threshold and tour your space. But we don’t always keep our space in magazine-ready condition. That’s quite alright—that’s where my discerning eye comes into play. Below, view examples of homes that have been staged to varying degrees. When […] Read More

Home Buyers and Sellers: How Appraisals Fit into Your Strategy

In Greater Boston, buyers gearing up for the spring’s purchase market will need to plan how they’ll navigate the very competitive terrain. If you’re buying with financing, your offer strategy will need to address appraisals. If your appraisal comes in below your offer price, you may need to make up the difference––in addition to the […] Read More

Thinking of Selling in 2017?

Your “spring” market starts now. If you’re contemplating selling your home in 2017, you may be generally aiming for the “spring market”—that post-freeze time of year when the ground has thawed, making way for crocuses and daffodils. The sun will be out longer and more folks will be out and about on foot: that seems […] Read More

Business Based in Love

I am often taken by the camaraderie, human connection, and goodwill that moves the business I’m in. Yes, the Boston area real estate market is intensely competitive and increasingly expensive. But I’m struck by the heart that’s involved—between agents as well as between buyers and sellers. The stories in my daily dealings are numerous. Take […] Read More

How I Distinguish a Home to Sell

493 Walnut Avenue in Jamaica Plain sold quickly and above asking price—at $880,000—after just one week on market. A Case Study: Marketing 493 Walnut Avenue, on Jamaica Plain’s Franklin Park My seller had raised her family for over 30 years in this grand Colonial in Jamaica Plain’s Olmsted neighborhood. By crafting a story around her […] Read More

Cash vs. Financing: Why Cash is King

Both seller and buyer are measuring and negotiating risk—risk in the timeline before closing and the level of buyer deposits to bind the agreements. The more risk a buyer is willing to take on, the more confident a seller can be in accepting their offer. A cash offer—even if it’s priced lower than offers that […] Read More

Prepping to Close Your Sale

You prepped to put your property on the market; here are things for you to do as you prepare to close. Hire your mover, and consider storage and packing You may have begun pre-packing before you came to market. But don’t wait to book your moving company; get on your mover’s schedule as soon as […] Read More

Smart Pricing Strategy

It’s critical to price your property accurately—right out of the gate. Properties priced within market range generate more showings and offers sooner—and sell in a shorter period of time. Conversely, properties priced too high take longer to sell and with more difficulty. A comparative market analysis of recent sales can give us a good indication of […] Read More

Moving Out When You Sell Your House

There are a lot things to coordinate when you are preparing to move out of your house. What should you take? What should you leave? How best to coordinate it all? Below some resources to help. Utilities and home insurance: When to cancel? You have your closing date but don’t cancel your utilities and home […] Read More

First Impressions Matter

What to Focus on When Selling Your Home Homeowners often want to know which home renovations will bring the best return on their investment. My first tip? Go after the easy, low-hanging items that can really aide in how outsiders perceive your home. Prospective buyers want to know they’re making a good investment in choosing […] Read More

What’s an Escalation Clause, and How Does It Work?

Escalation clause (or escalator clause) is a device that’s gained so much traction, the Boston Globe featured its pros and cons. What is an escalation clause? Simply put, an escalation clause says the buyer will pay a certain amount over another, competing offer. If structured smartly, an escalation clause can work favorably for both buyer and seller: […] Read More

Offer Deadlines: When and How?

An offer deadline can create urgency for buyers not to wait on submitting, which can be useful if you expect multiple offers quickly. (Let your realtor advise you on that likelihood.) This approach can establish order for the seller, as you can compare all offers at once and, if you choose, give them (or a […] Read More

How to Compare Multiple Offers

(Buyers: take note.) There are not enough homes coming to market in the Boston area to meet the intense buyer demand. As a result, it’s typical for sellers to receive multiple offers on their home—often within the first week and with an array of competitive terms. When reviewing them as the seller, it can seem like […] Read More